Deciding on car wraps is quite a tricky and significant step. This is mainly because vehicle wraps acts as the perfect visual cue for the customers to learn more about the company. So, you need to decide on the message you want to present to your customers as well as make the entire enterprise look artistic as well. This is why it is important to understand how vehicle wraps are produced and how they should be placed on a vehicle according to the specialists at the Turbo Images vehicle wraps.
Let us have a look at the Do’s of car wraps first.
The “do” list
Always use a vinyl car wrap that is inspired by the logo of the company. Keep in mind that the logo should also focus on the customers so that you can avoid confusion regarding the brand value and the image of your firm.
The second thing that you need to make sure is that the marketing message has a clear objective, and it executes the message correctly. Keep in mind that the use of visual elements is all about inspiring and exciting the customer.
Always include the contact information along with an eye-catching design so that customers are left in doubt regarding how to contact your firm.
Always keep in mind the location of the doors and the dimensions of the car while going for a vehicle wrap. Always make sure that the branding is visible even when the doors are held open.
The color design should be consistent and well-balanced so that it stands out in the real-world traffic and lights.
The “don’t” list
Always be aware to avoid too much information while using car wraps since it takes a certain amount of time to process a certain amount of information. If you are cramming too much information, then the marketing message might get lost.
Avoid using low-quality photos, logos, and mottos on the car wrap. This will make sure that the message is legible, even in low light conditions.
Avoid using fancy and spiral fonts that are hard to read from a distance.
Keep in mind that you should not market your business at the sides of the vehicle. This is mainly because the company vehicle is usually viewed from the front and the back. The design should match the dimension and the type of the car, so always avoid the “one-size-fits-all-rule.”
Lastly, you need to keep in mind that design elements should always be consistent with the branding and the image of your business. Here is an example for you – if you are involved in the plumbing business, then avoid confusing the customers by using a logo with bright colors or cartoon sketches. Also, include the logo, phone number, and website address in legible fonts alongside the primary design element to make sure that the information hits the mark.
We hope that this post allows you to determine the do’s and the don’ts of car wraps to use for business purposes. You’re welcome!